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From the Age
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AUSTRALIAN football has entered into a partnership with cricket in South Africa's north-west in a step that could be the most significant in the code's attempt to establish a meaningful presence beyond these shores.
The arrangement, recently agreed to by AFL South Africa and the North-West Cricket Association, gives Australian football access to the cricket fields of one of the country's biggest provinces — a breakthrough that has the AFL contemplating a significant increase in development funding to AFLSA.
Beyond the access to suitably sized playing fields — the absence of which is one of the biggest
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impediments to the game's international prospects — the two sports will share office space and training facilities. They can enter into joint commercial deals to share sponsorship and income from signs at grounds and even co-host AFL exhibition games in South Africa in the future.
The chief executive of the North-West Cricket Association, Jacques Faul, spent two days in Melbourne last week and was a guest of the AFL at last Friday night's match between St Kilda and Adelaide at Telstra Dome.
The AFL's general manager of game development, David Matthews, said South Africa represented the most promising international opportunity for Australian football and that the partnership between AFLSA and cricket provided a genuine opening for strong grass-roots development.
"At the moment, there is something like 2500 locals, not expats, playing the game across 18 leagues. The participation base of the North-West Cricket Association is about 50,000 — people who through the arrangement can be exposed to and encouraged to play Australian football," Matthews said.
"There's no doubt that with an enormous population, cricket grounds everywhere, a favourable exchange rate and local government investment that the AFL has an opportunity that it should explore further."
Matthews said the AFL currently provided $100,000 a year to AFLSA — money that helps fund four full-time employees — but that until now much of the pioneering work in the country had been done by others, such as former Melbourne player Brian Dixon and the gaming company Tattersall's, who worked to have Australian football added to the North West Academy of Sport curriculum in 2001.
"The AFL itself hasn't had to put significant money in so far because of the amount of local investment but certainly there will be a debate over the next month or so about how much more we put in," Matthews said.
"As long as we're investing substantially and appropriately in our domestic position, why wouldn't we also invest, on a relatively small scale, in an international opportunity? I would think that fans of Australian football, from club presidents to volunteers, would like nothing more than to see another country embrace the game as the South Africans are."
Football's partnership with cricket in South Africa comes months after a three-match tour of the country by a squad of junior indigenous players, led by Michael Long, Adam Goodes and former Fremantle coach Gerard Neesham.
An exhibition match between the Brisbane Lions and Fremantle was played at Newlands Stadium in Cape Town in 1998 and St Kilda held a pre-season camp in Potchefstroom in 2004.
It is understood that Fremantle and West Coast have expressed interest in training and playing pre-season or practice matches there in the near future.
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